Marketing data can feel intimidating when you’re not the person building dashboards or running analytics reports. But the truth is, every marketer needs to understand how to read the signals behind their campaigns.
In Workshop 1 of this three-part series, Myca Williamson breaks down how marketers can use data without needing to be a data analyst. This session focuses on helping marketers get comfortable with the basics so they can make smarter decisions, shape stronger messaging, and understand what their campaign performance is actually telling them.
Participants will learn how to uncover audience insights using free and accessible tools, how to translate research into messaging that connects with real people, and how to interpret common KPIs so they know whether their work is moving in the right direction.
The workshop also includes beginner-friendly demonstrations that show exactly how to find and use this information in practice.
If you’ve ever felt like data conversations were happening around you instead of with you, this session will help you build the confidence to start using data as a practical tool in your marketing work.
